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<div class="article-nav"><a class="l" href="http://www.webthink.com.cn/blog/post/90.html">« 网络营销职能实现的策略和方法</a><a class="r" href="http://www.webthink.com.cn/blog/post/92.html">怎样建一个商业网?»</a></div>
<h4 class="article-date">2007-9-4 17:9:24</h4>
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<h6 class="article-header">发布:网? <a href="http://www.webthink.com.cn/blog/style/international/common/edit.asp?act=mngart&id=91">文章管理</a></h6>
<h2 class="article-title">在线推广网站?4种方?/h2>
<div class="article-body"><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman">1</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、将你的网站提交到搜索引擎，这样你的网站就有了最大暴光率的可能性；</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />2</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、如果你期望得到更多的暴光机会，你可以付费进行搜索引擎营销</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> (Search Engine Marketing) </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。当浏览者用固定的关键词搜索时，就会有在搜索引擎网站上出现你网站的文字广告；</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />3</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、开展一个抽奖活动。在一定的时间里，如果有人在你的网站上进行了注册或订阅电子邮件通讯，他就有可能得到免费的礼品；</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />4</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、每周给你网站注册者发送电子邮件通讯</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> (E-mail Newsletter)</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。通讯中提供行业的新闻和一些技巧，并链接回你的网站?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />5</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、给其他的网站提供免费的文章</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> (Free Content) </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。这是一种双赢的方法。其他的网站免费得到了你文章，丰富了他的内容，而你提高了威望，并得到了指向你网站的链接?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />6</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、对你的潜在客户，进行认真策划的、客户关注的电子邮件营销</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> ( E-mail Promotion) </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，吸引他们通过你的网站购买东西。花一些时间在你的电子邮件的形式和内容上：你要给客户提供有价值的东西，不要使他们认为是垃圾邮件；</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />7</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、和有相互补充作用的网站（但不是竞争对手）交换链?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> (Link Exchange) </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />8</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、用网站会员?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> (Web affiliates) </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">来牵引参观者。数百个会员的网站都将他们流量链接到你的网站?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />9</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、活跃在在线讨论组或论坛中，并且，总是在发言中包含有你网址的签名?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />10</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、任何时候有人在你的网站上购买了产品，在送给货物的时候再送给他目录，以便他再次购买?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />11</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、使用病毒营销技?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> (Viral Marketing techniques)</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。从上面提到的在线讨论组到每页都?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman">“EMIAL</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">这个链接</span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman">”</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的网页，鼓励你的浏览者传播?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />12</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、你能确定你的客户需要什么吗？创建一个在线调?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> (Online Survey) </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，从浏览者那里得到怎样使你的网站更好地卖东西给他们的建议?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />13</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、创建一个自己的广告。确信你已经了解谁是你的目标、你的营销活动的目标，并且创造性地吸引你的浏览这点击你的广告，而不是离开?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> <br /><br />14</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、在一些像在线交易市场?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman">e-marketplace</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）和在线分类广告?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman">Online Classified Advertising</font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）中发布信息，增加你的网站和产品暴光率?/span><span lang="EN-US" style="FONT-SIZE: 9pt"><font face="Times New Roman"> </font><br style="mso-special-character: line-break" /><br style="mso-special-character: line-break" /></span></p></div>
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