webthink-网思：文化在企业网站建设中居何地位�?/title> </head> <body class="single"> <script language="JavaScript" type="text/javascript"> var str00="http://www.webthink.com.cn/blog/"; var str01="名称或邮箱不能为�?; var str02="名称或邮箱格式不�?; var str03="留言不能为空或过�?; var str06="显示UBB表情>>"; var intMaxLen="1000"; var strFaceName="Haha|Hehe|Love|Misdoubt|Music|Nothing_to_say|Sad|Shame|Sleep|Smile|Stop|What|Adore|After_boom|Angry|Cool|Cry|Effort|Faint|Grimace"; var strFaceSize="48"; var strBatchView=""; var strBatchInculde=""; var strBatchCount=""; </script> <script language="JavaScript" type="text/javascript">LoadActiveStyleSheetInter();</script> <div id="NaviBarWrapper"> <div id="NaviBar"> <h3>导航</h3> <ul> <li><a href="http://www.webthink.com.cn/blog/">Index</a></li> <li><a href="http://www.webthink.com.cn/blog/search.asp">Search</a></li> <li><a href="http://www.webthink.com.cn/blog/tags.asp">TagCloud</a></li> <li><a href="http://www.webthink.com.cn/blog/guestbook.asp">GuestBook</a></li> <li><a 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href="http://www.webthink.com.cn/blog/tags.asp">TagCloud</a></li> <li><a href="http://www.webthink.com.cn/blog/guestbook.asp">GuestBook</a></li> <li><a href="http://www.webthink.com.cn/blog/cmd.asp?act=login">Admin</a></li> </ul> </div> </div> </div> <div id="Content"> <div id="InnerContent"> <div id="ContentArticle"> <div id="InnerContentArticle"> <div class="article cate4 auth1"> <div class="article-nav"><a class="l" href="http://www.webthink.com.cn/blog/post/23.html">« 网站建设与网络推�?/a><a class="r" href="http://www.webthink.com.cn/blog/post/26.html">网思：企业网站是要美丽还是要速度�?»</a></div> <h4 class="article-date">2007-7-8 18:55:51</h4> <div class="article-datebox-wrapper"> <div class="article-datebox"> <div class="article-datebox-year">2007 </div> <div class="article-datebox-month">Jul</div> <div class="article-datebox-day">8</div> <div class="article-datebox-weekday">Sunday</div> </div> </div> <h6 class="article-header">发布:网�? <a href="http://www.webthink.com.cn/blog/style/international/common/edit.asp?act=mngart&id=24">文章管理</a></h6> <h2 class="article-title">网思：文化在企业网站建设中居何地位�?/h2> <div class="article-body"><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align="center"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3"></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><o:p><font face="Times New Roman" size="3"> </font></o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">从网思成立到现在，接触不少需要建站的公司，各行各业均有，因为网思在一个月前曾经参与建设的“港湾网络”网站，确实让他的同行羡慕不已，好多都是慕名而来与我们接洽，也有从百度或者谷歌上搜索到的，无论用户通过哪种途径与我们接触上，总要为客户提供最优质的服务！</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">沟通中，还是验证了我们曾经市场调研的结果，企业要建站其实只是一个概念，要建成什么样是没有具体内容的，包括网站要包括那些内容甚至都是模糊的，其实这样就无形中增加了我们的工作内容以及难度，不过网思从开始公司业务的定位已经深深的把握这点了，这个过程注定了就是要为客户补上一课的，网站的作用，对企业的意义，对最终用户的意义，对建立销售的意义等等</span><span lang="EN-US"><font face="Times New Roman">…</font></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在与客户沟通的过程中，</span><span lang="EN-US"><font face="Times New Roman">80%</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的企业不同程度的提出�?ldquo;文化”这个词，当然这个文化包括企业文化，行业文化，产品文化。对于不同的企业对此理解大相径庭，其实也和企业的领导的观念息息相关。文化是一个比较无形的而且又有着神奇力量的东西，在企业的经营过程中发挥着不同的作用，但是，就是这个让人觉得神秘的文化在建站之时却显得狼吃刺猬不知如何下口，也不晓得如何去配合他整理相关的内容�?/span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">网思在网站建设中对于企业的文化方面的内容是非常重视的！</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">企业文化是企业的无形资产，之所以算作资产，是因为企业的文化是几代人或者更多的人通过实践总结出来的，也是用失败和经历换来的，所以是企业的财富；</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">行业文化是企业所从事的整个行业共有的文化，也是其他行业或者非业内人士认识这个行业、迷恋这个行业之所在。行业文化对于企业是另外一种财富，企业可以通过尽量接近最高标准而具有了行业的领先优势，从而通过知名度、美誉度来赢得市场�?/font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">网站如何让最终消费者感受到企业的文化，是通过网站的分析师、网站策划人、网站的设计师、网站的程序工程师共同呈现出来的，要想将企业的这种文化发挥出来就必须对企业进行全面分析、全面策划，制定出符合企业文化的元素，通过网站的风格、色彩、布局、产品表现形式、公司理念、定位语、产品卖点等表现出来�?/font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">文化其实是一种企业追求的境界，但是产品销售是追求境界的基础，同时文化也是服务于产品销售的；文化也是一种氛围，没有氛围的网站就像一个没有装修的空房子，无法感受到任何信息，缺少了文化，网站就是一�?/span><span lang="EN-US"><font face="Times New Roman">word</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">模板，不仅仅是缺乏了企业的主张，更缺乏的是企业的竞争能力，竞争意识！</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font 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�?!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> webthink-网思：文化在企业网站建设中居何地位�?/title> </head> <body class="single"> <script language="JavaScript" type="text/javascript"> var str00="http://www.webthink.com.cn/blog/"; var str01="名称或邮箱不能为�?; var str02="名称或邮箱格式不�?; var str03="留言不能为空或过�?; var str06="显示UBB表情>>"; var intMaxLen="1000"; var strFaceName="Haha|Hehe|Love|Misdoubt|Music|Nothing_to_say|Sad|Shame|Sleep|Smile|Stop|What|Adore|After_boom|Angry|Cool|Cry|Effort|Faint|Grimace"; var strFaceSize="48"; var strBatchView=""; var strBatchInculde=""; var strBatchCount=""; </script> <script language="JavaScript" type="text/javascript">LoadActiveStyleSheetInter();</script> <div id="NaviBarWrapper"> <div id="NaviBar"> <h3>导航</h3> <ul> <li><a href="http://www.webthink.com.cn/blog/">Index</a></li> <li><a href="http://www.webthink.com.cn/blog/search.asp">Search</a></li> <li><a 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class="article-datebox-weekday">Sunday</div> </div> </div> <h6 class="article-header">发布:网�? <a href="http://www.webthink.com.cn/blog/style/international/common/edit.asp?act=mngart&id=24">文章管理</a></h6> <h2 class="article-title">网思：文化在企业网站建设中居何地位�?/h2> <div class="article-body"><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align="center"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3"></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-US"><o:p><font face="Times New Roman" size="3"> </font></o:p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">从网思成立到现在，接触不少需要建站的公司，各行各业均有，因为网思在一个月前曾经参与建设的“港湾网络”网站，确实让他的同行羡慕不已，好多都是慕名而来与我们接洽，也有从百度或者谷歌上搜索到的，无论用户通过哪种途径与我们接触上，总要为客户提供最优质的服务！</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">沟通中，还是验证了我们曾经市场调研的结果，企业要建站其实只是一个概念，要建成什么样是没有具体内容的，包括网站要包括那些内容甚至都是模糊的，其实这样就无形中增加了我们的工作内容以及难度，不过网思从开始公司业务的定位已经深深的把握这点了，这个过程注定了就是要为客户补上一课的，网站的作用，对企业的意义，对最终用户的意义，对建立销售的意义等等</span><span lang="EN-US"><font face="Times New Roman">…</font></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在与客户沟通的过程中，</span><span lang="EN-US"><font face="Times New Roman">80%</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的企业不同程度的提出�?ldquo;文化”这个词，当然这个文化包括企业文化，行业文化，产品文化。对于不同的企业对此理解大相径庭，其实也和企业的领导的观念息息相关。文化是一个比较无形的而且又有着神奇力量的东西，在企业的经营过程中发挥着不同的作用，但是，就是这个让人觉得神秘的文化在建站之时却显得狼吃刺猬不知如何下口，也不晓得如何去配合他整理相关的内容�?/span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">网思在网站建设中对于企业的文化方面的内容是非常重视的！</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">企业文化是企业的无形资产，之所以算作资产，是因为企业的文化是几代人或者更多的人通过实践总结出来的，也是用失败和经历换来的，所以是企业的财富；</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">行业文化是企业所从事的整个行业共有的文化，也是其他行业或者非业内人士认识这个行业、迷恋这个行业之所在。行业文化对于企业是另外一种财富，企业可以通过尽量接近最高标准而具有了行业的领先优势，从而通过知名度、美誉度来赢得市场�?/font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">网站如何让最终消费者感受到企业的文化，是通过网站的分析师、网站策划人、网站的设计师、网站的程序工程师共同呈现出来的，要想将企业的这种文化发挥出来就必须对企业进行全面分析、全面策划，制定出符合企业文化的元素，通过网站的风格、色彩、布局、产品表现形式、公司理念、定位语、产品卖点等表现出来�?/font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">文化其实是一种企业追求的境界，但是产品销售是追求境界的基础，同时文化也是服务于产品销售的；文化也是一种氛围，没有氛围的网站就像一个没有装修的空房子，无法感受到任何信息，缺少了文化，网站就是一�?/span><span lang="EN-US"><font face="Times New Roman">word</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">模板，不仅仅是缺乏了企业的主张，更缺乏的是企业的竞争能力，竞争意识！</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><font size="3">网思全力支持企业在网站上的文化传播，全心全意的服务于企业，致力企业树立浓郁的企业的各种文化，助力企业核心价值力的塑造，网思的目的就是让企业网络应用起来�?/font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span lang="EN-US"><span style="mso-spacerun: yes"><font face="Times New Roman" size="3"> </font></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span lang="EN-US"><span style="mso-spacerun: yes"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网�?/span><span lang="EN-US"><font face="Times New Roman">.zhenhua</font></span></font></p></div> <h5 class="article-tags">Tags: </h5> <h6 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