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<div class="article-nav"><a class="l" href="http://www.webthink.com.cn/blog/post/105.html">« 探索网站的赢利模?/a><a class="r" href="http://www.webthink.com.cn/blog/post/107.html">Email营销:减少电子邮件退订几个步?? »</a></div>
<h4 class="article-date">2009-9-8 16:7:54</h4>
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<div class="article-datebox-year">2009 </div>
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<h6 class="article-header">发布:网? <a href="http://www.webthink.com.cn/blog/style/international/common/edit.asp?act=mngart&id=106">文章管理</a></h6>
<h2 class="article-title">产品宣传型网站建?企业形象网站)的误?/h2>
<div class="article-body"><font color="#7f7f7f"><p style="MARGIN: 0cm 0cm 0pt" class="MsoNormal"><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">1</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">、很多企业对其网站建设并不重视，在选择网络公司上大多也很随意，随便找家价格便宜的公司就可以了，美其名曰?/span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">“</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">节约成本</span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">”</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">。其实这样的网站因为先天的不足，根本无法达到企业的目标、也无法为企业产生任何效益，这样?/span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">“</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">节约</span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">”</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">还不如压根就不要做网站，因为毕竟哪怕是只是花几百块钱做个无用的东西那也是成本浪费。而且一般小网络公司的存活周期都很短，如果网络公司一旦倒闭，您的心血和成本也就全赔进去了?/span></span><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US"><br /><br /><span class="greenfont">2</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">、其实很?/span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">“</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">网络游击?/span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">”</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">的主要服务对象就是这类企业网站，因为企业觉得不就是宣传网站嘛，于是就给了这类网络公司的更多存活空间。于是，一个刚刚毕业的学生、或者学了几天软件的</span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">“</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">网络工程?/span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">”</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">包揽了企业网站开发的所有过程，这样做出来的网站要么粗枝烂叶、要么大量抄袭、要么直接下个程序来改改，这样的网站无疑是为企业形象抹黑，谈何效果?/span></span><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US"><br /><br /><span class="greenfont">3</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">、网站建设是个系统工程，绝对不是制作个网页或者写个程序那么简单，这在思想里面我们已经提到过。其实术有专攻，专业的策划师做整体规划、专业的设计师做网页视觉设计、专业的程序师做后台数据库管理开发、专业的营销推广师做</span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">SEO</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">优化和推?/span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">...</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">一个再简单的网站也至少需?/span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">4</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">个以上专业人员的配合。在物价飞涨的今天，如果您的利润无法让他们生活，他们就一定会</span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">“</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">节约成本</span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">”</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">，省去大量的时间、过程、人员配置，一些行外人无法察觉的偷工减料也就自然发生了，您的网站也自然无法达到您的预期效果?/span></span><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US"><br /><br /><span class="greenfont">4</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">、其?/span></span><span class="greenfont"><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US">90%</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">以上的客户觉得企业形象宣传型网站做得漂亮就行，这句话如果放在整体框架去完成那一定是对的，但是如果单纯的去理解这句话，那一定是大错特错。什么才叫漂亮？什么人觉得漂亮才是漂亮？漂亮的目的是为了什么？为了单纯的追求网页漂亮而本末倒置的事情在这个行业经常发生?/span></span><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US"><br /><br /><span class="greenfont">5</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">、抄袭一定不是捷径，特别是企业宣传网站，很多客户甚至认可了抄袭的方式，不管是文字还是图片。其实不管是搜索引擎、还是浏览者对千篇一律的抄袭内容都是非常反感的。放眼看去，</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">有多少家网络公司（他们自己的网站）及他们的案例都是抄袭网博思创?/span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">，在受到搜索引擎排名惩罚的同时，我们相信，他们也一定不会成为客户的首选?/span></span><span style="FONT-FAMILY: Arial; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH" lang="EN-US"><br /><br /><span class="greenfont">6</span></span><span class="greenfont"><span style="FONT-FAMILY: 宋体; COLOR: #7f7f7f; FONT-SIZE: 9pt; mso-fareast-language: ZH; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial" lang="ZH">、让您的网站为您的用户提供有价值的信息，才能被浏览者频繁光顾和获得消费者信赖。一个平庸、豪无价值内容、豪无表现力的网站会很快淹没在互联网络的大海里，千万别指望大海捞针能给您带来一些微薄的收益?/span></span></p></font></div>
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<li><a href="http://www.webthink.com.cn/blog/catalog.asp?date=2009-9">2009 September<span class="article-nums"> (1)</span></a></li><li><a href="http://www.webthink.com.cn/blog/catalog.asp?date=2009-8">2009 August<span class="article-nums"> (3)</span></a></li><li><a href="http://www.webthink.com.cn/blog/catalog.asp?date=2007-9">2007 September<span class="article-nums"> (21)</span></a></li><li><a href="http://www.webthink.com.cn/blog/catalog.asp?date=2007-8">2007 August<span class="article-nums"> (26)</span></a></li><li><a href="http://www.webthink.com.cn/blog/catalog.asp?date=2007-7">2007 July<span class="article-nums"> (39)</span></a></li>
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