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<div class="article-nav"><a class="l" href="http://www.webthink.com.cn/blog/post/101.html">« 网络è¥é”€çš„实践应ç”?/a><a class="r" href="http://www.webthink.com.cn/blog/post/103.html">网络è¥é”€çš„达尔文秘密 »</a></div>
<h4 class="article-date">2007-9-17 14:37:53</h4>
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<div class="article-datebox-year">2007 </div>
<div class="article-datebox-month">Sep</div>
<div class="article-datebox-day">17</div>
<div class="article-datebox-weekday">Monday</div>
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<h6 class="article-header">å‘布:网æ€? <a href="http://www.webthink.com.cn/blog/style/international/common/edit.asp?act=mngart&id=102">æ–‡ç« ç®¡ç†</a></h6>
<h2 class="article-title">与SEO有关的内容质�/h2>
<div class="article-body"><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><font size="3"><span style="mso-spacerun: yes"> </span></font></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><span style="mso-spacerun: yes"> </span>尽管在公开场åˆï¼Œå‡ 乎æ¯ä¸ªäººéƒ½æ‰¿è®¤ï¼Œ<span lang="EN-US">SEO(</span>æœç´¢å¼•æ“Žä¼˜åŒ–<span lang="EN-US">)</span>能å¦å–得预期的效果，å–决于网站的内容质é‡ã€‚但是，也ä¸å¯å¦è®¤ï¼Œåœ¨è®¸å¤šäººçš„潜æ„识里，ä»ç„¶å˜æœ‰ç±»ä¼¼äº?span lang="EN-US">“</span>优秀的内容ä¸éœ€è¦?span lang="EN-US">SEO”</span>之类的想法，事实上，许多人之所以考虑对自己的网站进行<span lang="EN-US">SEO</span>，æ£æ˜¯å› 为对自身的内容质é‡æ²¡æœ‰ä¿¡å¿ƒï¼Œæ¯”如本人甚至å¬åˆ°æŸä½å®¢æˆ·å¯?span lang="EN-US">SEO</span>人员言<span lang="EN-US">“</span>如果我的内容如何如何，还è¦ä½ <span lang="EN-US">SEO</span>干什ä¹?span lang="EN-US">”</span>，希æœ?span lang="EN-US">SEO</span>能化è…朽为神奇ã€?span lang="EN-US"> <o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">å¦ä¸€æ–¹é¢ï¼Œå°½ç®¡å¤§å®¶éƒ½è®¤ä¸ºï¼Œé«˜è´¨é‡çš„内容是获得用户认å¯å¹¶å†æ¬¡è®¿é—®çš„基本ä¿è¯ï¼Œä½†å†…容质é‡ä¹Ÿæ˜¯ä¸€ä¸ªç›¸å½“å«æ··çš„æŒ‡æ ‡ï¼Œå¼€å¥çŽ©ç¬‘说，æ¯ä½è‡ªæˆ‘感觉良好的网站建设者都å¯ä»¥å£°ç§°è‡ªå·±çš„内容是<span lang="EN-US">“</span>优秀<span lang="EN-US">”</span>的，如何判定内容质é‡ä»¥åŠå¦‚ä½•ä¸ºç½‘ç«™æ·»åŠ é«˜è´¨é‡çš„内容æˆä¸ºå…³é”®ï¼Œç‰¹åˆ«å¯?span lang="EN-US">SEO</span>而言，æ“作é¢å‘的对象是愚笨的机器而ä¸æ˜¯äººï¼Œæ— 论æœç´¢å¼•æ“Žçš„ç®—æ³•å¤šä¹ˆç²¾å·§ï¼Œä½†ä»Žæ ¹æœ¬ä¸Šæ¥è¯´ï¼Œå…¶å¹¶ä¸ä¼šäº†è§£å†…容本身，而åªèƒ½é€šè¿‡ç‰¹å®šçš„å…¶ä»–å› ç´ ã€æŒ‡æ ‡æ¥æ¨¡ç³Šåœ°æ绘内容质é‡çš„轮廓ã€?span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">也æ£å› 为æ¤ï¼Œå†³å®šäº?span lang="EN-US">SEO</span>仅仅考虑æœç´¢å¼•æ“Žæ˜¯è¿œè¿œä¸å¤Ÿçš„，内容质é‡éœ€è¦ä»Žç”¨æˆ·ã€ä»Žç½‘站自身诸多角度衡é‡ã€?span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">内容质é‡å–å†³äºŽå¯¹ç”¨æˆ·æœ‰æ— ä»·å€?span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">è¦è¡¡é‡ç½‘ç«?span lang="EN-US">/</span>网页的质é‡ï¼Œæœ€åŸºæœ¬çš„ä¸€ç‚¹ä¾¿æ˜¯å…¶å¯¹ç›®æ ‡ç”¨æˆ·æœ‰æ— ä»·å€¼ã€‚è™½ç„¶ä¸¥æ ¼è¯´æ¥ï¼Œè¿™ä¹Ÿæ˜¯ä¸€å¥æ“作性ä¸å¼ºçš„<span lang="EN-US">“</span>废è¯<span lang="EN-US">”</span>，但è¦æ±‚网站建设者转æ?span lang="EN-US">“</span>立场<span lang="EN-US">”</span>，å‡è®¾è‡ªå·±ç«™åœ¨ç”¨æˆ·çš„角度æ¥åˆ¤æ–ã€åˆ†æžï¼Œè¯¸å¦‚è¿™ç¯‡æ–‡ç« å¯¹æˆ‘æœ‰å¸®åŠ©ä¹ˆï¼Ÿæœ‰ä»·å€¼ä¹ˆï¼Ÿç½‘ç«™å‘å¸ƒè¿™ç¯‡æ–‡ç« æ˜¯æ·±æ€ç†Ÿè™‘还是仅仅为了更新而更新？或者仅仅是该网站创作了该内容尽管质é‡å¾ˆå·®ä½†ä¸ºé¿å…?span lang="EN-US">“</span>浪费<span lang="EN-US">”</span>而å‘布？ç‰ç‰ã€?span lang="EN-US"> <o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">åŒæ—¶ï¼Œå†…容质é‡æ˜¯ç›¸å¯¹çš„，网站的内容是å¦ä¼˜ç§€ä½“现在与竞争对手的比较上。这就è¦æ±‚网站建设者客观地分æžè‡ªå·±ä¸Žç«žäº‰å¯¹æ‰‹çš„内容，真的比他们能够更有效地帮助用户ï¼?span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">原创是内容质é‡çš„基础<span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">这么说当然并ä¸æ˜¯æŒ‡æŠ„è¢æ¥çš„内容便ä¸ä¼˜ç§€ï¼Œå¾ˆç®€å•ï¼Œå¦‚æžœæŸä¸ªç½‘页的内容质é‡å¾ˆé«˜ï¼Œå°†å…¶æŠ„è¢åˆ°è‡ªå·±çš„网站并ä¸ä¼šæ”¹å˜å…¶ä¼˜ç§€çš„本质，对网站的访问用户而言也的确å˜åœ¨ä»·å€¼ã€‚而是说对网站自身çš?span lang="EN-US">SEO</span>而言，抄è¢è€Œæ¥çš„内容并ä¸ä¼šå¸¦æ¥å¤ªå¤šå®žé™…æ„义上的助益ã€?span lang="EN-US">——</span>虽然在ä¸æ–‡é¢†åŸŸæŠ„è¢ä»Žæ¥å°±ä¸æ˜¯ä¸ªå¤§é—®é¢˜ï¼Œä½†é 抄è¢èŽ·å¾—真æ£æˆåŠŸçš„æ怕也属凤毛麟角ã€?span lang="EN-US"> <o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">åŽŸå› å¾ˆç®€å•ï¼Œè™½ç„¶æŠ„è¢å¯èƒ½è®©ä½ 的网站内容更丰富，å¯èƒ½å¸¦æ¥ç›¸å½“的访问æµé‡ï¼Œä½†æ˜¯ï¼Œé 抄è¢å¹¶ä¸èƒ½å¸¦æ¥ç”¨æˆ·å¿ 诚度，更惶论网站的粘度，事实上，还会有很大的负é¢å½±å“，甚至å¯è§†ä¸?span lang="EN-US">SEO</span>的大忌ã€?span lang="EN-US"> <o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">内容质é‡ä¸Žç½‘页的å¯è¯»æ€?span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">从ç†è®ºä¸Šè¯´ï¼Œå¯è¯»æ€§å¹¶ä¸å½±å“内容质é‡æœ¬èº«ï¼Œä½†ä¸èƒ½å°†æ¤ç»å¯¹åŒ–。一个易于阅读ã€å¯¹ç”¨æˆ·æ›´å‹å¥½çš„页é¢æ‰èƒ½å…·æœ‰<span lang="EN-US">“</span>ä»·å€?span lang="EN-US">”</span>，ä¸ç„¶ï¼Œç”¨æˆ·å¯èƒ½éšä¾¿æ‰«ä¸Šä¸€çœ¼ä¾¿å¼ƒä¹‹è€ŒåŽ»ï¼Œæ— 论内容多ä¹?span lang="EN-US">“</span>优秀<span lang="EN-US">”</span>ã€?span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">æ¤å¤–，网站建设者的è¯è¨€è¡¨è¾¾èƒ½åŠ›ä¹Ÿå…·æœ‰ç›¸å½“çš„å½±å“。åŒæ ·çš„内容ã€åŒæ ·çš„观点，有人å¯èƒ½ä¼šå†™å¾—引人入胜而有人写得味åŒåš¼èœ¡ï¼Œæ‰€äº§ç”Ÿçš„å½±å“力å˜åœ¨å¤©å£¤ä¹‹åˆ«ã€?span lang="EN-US"><o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">内容çš?span lang="EN-US">“</span>抢先<span lang="EN-US">”</span>ä¸?span lang="EN-US">“</span>长效<span lang="EN-US">”<o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">内容的独特æ€?span lang="EN-US"> <o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.5pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">åœ?span lang="EN-US">SEO</span>ã€åŽŸåˆ›å†…容与独特内容ä¸æˆ‘们探讨过所谓的<span lang="EN-US">“</span>独特内容<span lang="EN-US">”</span>在抄è¢æ³›æ»¥çš„今天事实上也很难å˜åœ¨ï¼Œä½†æ˜¯ï¼Œä»Žå¦ä¸€æ–¹é¢ï¼Œå¦‚果您的内容是åŒä¸€é¢†åŸŸä¸çŽ‡å…ˆæ¶‰åŠè¯¥è¯é¢˜ã€çŽ‡å…ˆæ出æŸç§è§‚点的，在æœç´¢å¼•æ“Žåˆ¤æ–内容质é‡æ—¶ä¾¿å…·æœ‰ä¸Žç”Ÿä¿±æ¥çš„优势，åŒæ—¶ï¼Œä¸ç®?span lang="EN-US">LinkBaiting</span>在ä¸æ–‡ç½‘站领域究竟在多大程度上æˆç«‹ï¼Œè¿™ç±»åŽŸåˆ›çš„ã€å…·æœ‰ç‹¬ç«‹è§‚点或视角的内容更易收获链接ã€?span lang="EN-US"> <o:p></o:p></span></span></p><p class="MsoNormal" style="BACKGROUND: #f9fcfe; 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